New policy on Criminal Justice, Homeland Security and International Essay

New policy on Criminal Justice, Homeland Security and International Relations - Essay Example Since 9/11 there have been many other incidents of terrorism in large metro areas, such as the London bombings of a few years ago, the more recent coordinated bombings in Egyptian hotels, the latest attacks in Afghanistan, etc., so thinking that a certain area is inherently safe is passe. This is an understandable response to an uncertain future, but it also means that national and world long-term threats often get ignored or are even made worse by myopic decisions; in everyday life, real accountable and responsible people look out for the long-term perspective despite the limiting needs of the present. Policy must concentrate on defining the community and potential disasters, the plan for the US is highlighted in terms of identifying threats so they can be stopped before disaster strikes, or managed once it strikes. Part of the plan gauging the level of disaster preparedness in the US is important. The plan of the policy I propose is to follow mandatory evacuation orders as a citizen and meet at the nearest Red Cross shelter to the community that is in question. More information about this community includes its name and address. There are instructions to meet there, and there are escape routes and evacuation routes which are posted and that people should know and follow as a mandatory evacuation. The plan also involves surveillance to catch the perpetrators while the citizens are being evacuated. Plans and policies like these are needed following the London attacks along the lines of aggressive forward progress against the international war on terror, a situation which has been ignored in the past to deleterious consequences by the media as well. That is, after the attacks on Washington and New York, the European community was similarly galvanized before being slightly put off, to say the least, by the US’s ensuing behavior and absolutist rhetoric, which not even a totally loyal media could spin, not to mention his dismissal of U.N. authority on

Configuring, Communicating and Delivering Value Essay

Configuring, Communicating and Delivering Value - Essay Example In other words we are going to deal with the whole marketing mix of the sporting goods footwear products. Thus now onwards we may be using the marketing concepts related to the product itself while as earlier the customer was under focus. The value of a product or a service can be created by defining it. That is, what our product is and how it is going to satisfy the needs of customers. The value configuration phase includes three parts ─ product, brand and price of the product. Defining our product is very essential in order to position it in the minds of customers. According to Know This.com, marketing starts with the product since it is what an organization has to offer its target market. Product in other words is the solution to the problems of the customer. These solutions include tangible or intangible (or both) product offerings marketed by an organization. Another importance of the product in marketing is that it generates revenue for the company. It is the â€Å"thing† that companies sell in order to realize profits and satisfy stakeholders. There should be a well developed product strategy which is compatible with the target market to succeed in the long run. Because of these two reasons, we must define our product. But our aim here is to create a value for our product offering. We have to take into consideration various factors which can help us create a value which will be later communicated and delivered to the customers. In other words before communicating the offering, it should be made worth communicating. First of all the product is to be categorized. According to Pride, William M. and Ferrell, O.C., 2005, there are two general categories of product ─ Consumer products and Business products. As far as sporting goods market is considered it can be targeted with both consumer as well as business products. Pricing, distribution and promotion of a product depends